Privacy Policy

Legends Label respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, place an order, contact us, or otherwise interact with our services.

This policy applies to personal information collected through www.legendslabel.com.

Who We Are

Legends Label
143-A Wandsworth Road
London, SW8 2FW
United Kingdom

Email: support@legendslabel.com

For the purposes of applicable UK data protection laws, Legends Label is responsible for determining how and why your personal information is processed in connection with our store.

Personal Information We Collect

Depending on how you use our website and services, we may collect the following types of personal information:

• Name
• Billing address
• Delivery address
• Email address
• Telephone number
• Order and transaction information
• Payment-related information
• Account information, where applicable
• Communications you send to us
• Return and refund information
• IP address
• Browser type and device information
• Website activity and interaction data
• Cookie and similar technology information
• Marketing preferences

Payment information may be processed directly by our payment providers. We do not intentionally store complete payment card details on our own systems.

How We Collect Personal Information

We may collect personal information when you:

• Visit or browse our website
• Place an order
• Create or use a customer account
• Contact customer support
• Request a return, refund, or exchange
• Subscribe to marketing communications
• Interact with cookies or similar technologies

We may also receive information from service providers involved in operating our website, processing payments, delivering orders, preventing fraud, analysing website activity, or supporting our business operations.

How We Use Your Personal Information

We may use your personal information to:

• Process and fulfil orders
• Arrange delivery of purchased products
• Process payments and refunds
• Manage returns and exchanges
• Communicate with you regarding your order
• Respond to questions and customer service requests
• Operate, maintain, and improve our website
• Detect and prevent fraud, misuse, or security incidents
• Comply with legal, tax, accounting, and regulatory obligations
• Maintain appropriate business records
• Provide marketing communications where permitted
• Measure website performance and understand how visitors use our website

Legal Bases for Processing

Where UK data protection law applies, we process personal information only where we have an appropriate legal basis.

Depending on the circumstances, these legal bases may include:

• Contract: where processing is necessary to fulfil an order or take steps requested by you before entering into a contract.
• Legal obligation: where processing is necessary to meet legal, accounting, tax, or regulatory requirements.
• Consent: where you have provided permission for a specific use of your information, such as certain forms of marketing or optional cookies.
• Legitimate interests: where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

Examples of legitimate interests may include maintaining website security, preventing fraud, improving our services, managing customer enquiries, and protecting our business.

Order and Payment Processing

When you place an order, we use the information you provide to process your purchase, confirm payment, arrange fulfilment and delivery, communicate with you, and handle any subsequent return or refund request.

Payment processing is carried out through authorised payment providers. These providers may process your payment information according to their own privacy policies and security practices.

Sharing Your Personal Information

We may share personal information with third parties where reasonably necessary to operate our business and provide our services.

These third parties may include:

• E-commerce and website hosting providers
• Payment processors
• Delivery companies and logistics providers
• Customer support service providers
• IT, website, and security providers
• Analytics providers
• Marketing and advertising providers where permitted
• Professional advisers such as accountants or legal advisers
• Government, regulatory, or law enforcement authorities where required by law

We do not sell your personal information in the ordinary meaning of selling customer data for monetary payment.

Shopify

Our online store may be hosted and operated using Shopify. Shopify may process certain personal information on our behalf or in connection with providing its e-commerce services.

Shopify and its service providers may process information in different countries in accordance with applicable privacy and data protection requirements.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide essential website functions, remember preferences, analyse website performance, improve user experience, and support marketing activities where permitted.

Some cookies are necessary for the website to function properly. Other cookies may require your consent, depending on their purpose and applicable law.

Where a cookie consent tool is provided, you may use it to manage your preferences for non-essential cookies.

Analytics

We may use analytics technologies to understand how visitors interact with our website. These tools may collect information such as pages viewed, browser type, device type, approximate location derived from IP address, and interactions with website features.

We use this information to understand website performance and improve our services.

Marketing Communications

Where permitted by law, we may send you marketing communications about products, offers, or store updates.

You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the communication or by contacting us at support@legendslabel.com.

Unsubscribing from marketing communications will not prevent us from sending essential service messages relating to an order or customer service request.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining business and transaction records, resolving disputes, preventing fraud, and complying with legal, tax, or accounting obligations.

Different categories of personal information may be retained for different periods depending on the nature of the information and applicable legal requirements.

International Data Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps, where required, to ensure that suitable safeguards are in place in accordance with applicable data protection laws.

How We Protect Your Information

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, disclosure, alteration, or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Your Privacy Rights

Depending on the circumstances and applicable law, you may have rights regarding your personal information, including the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information in certain circumstances
• Request restriction of processing in certain circumstances
• Object to certain processing
• Request transfer of eligible personal information
• Withdraw consent where processing is based on consent
• Object to direct marketing

These rights are subject to applicable legal conditions and exemptions.

To exercise a privacy right, contact us at support@legendslabel.com. We may need to verify your identity before completing certain requests.

Complaints

If you have concerns about how we handle your personal information, please contact us first so we can review your concern.

You may also have the right to raise a complaint with the UK Information Commissioner's Office if you believe your personal information has been processed in a way that does not comply with applicable data protection law.

Children's Privacy

Our website and services are not intended to knowingly collect personal information from children who are not legally able to enter into purchases or provide valid consent where required.

If you believe that a child has provided personal information to us improperly, please contact us so that we can review the matter.

Third-Party Links

Our website may contain links to websites or services operated by third parties. We are not responsible for the privacy practices, content, or security of third-party websites.

We recommend reviewing the privacy policies of any third-party services you use.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, legal requirements, or technology.

When changes are made, the updated version will be published on this page.

Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

Legends Label
143-A Wandsworth Road
London, SW8 2FW
United Kingdom

Email: [support@legendslabel.com](mailto:support@legendslabel.com)

Business Hours:
Monday – Friday: 9:00 AM – 5:00 PM (UK time)

Support Response Time:
We aim to respond to all inquiries within 12 working hours during business days.